The Rise of Skywalker: Marketing

Official Videos From SW Youtube Channel:

TV Spots:

More Posters:

Character Posters:

Cinema (German Magazine) (Dec2019 issue):

Empire (Nov2019 issue):

Empire (Jan2020 issue):

Empire Online:

Entertainment Weekly (Dec2019 issue):

Insider (Sep2019 issue):

Rolling Stone (Dec2019 issue):

Rolling Stone (website):

SciFiNow (165 issue):

S.F.X (French Magazine) (Dec2019 issue):

Total Film (Nov2019 issue):

Vanity Fair (Summer issue):

special_cases wrote:That Special Edition Tucket with Kylo is best design in this marketing design. Even that black-and-white art with Rey and Kylo is so akward, like they said to artist "you know they're fighting, but not like fighting-fighting seriously and don't make them look at each other but give an impression that they might be enemies". Hilarious.

SkyStar wrote:I actually really like the final poster. I like the clean and sharp look of it and that it is not crammed with too many floating heads. This one I could Imagine being framed on my wall but I also liked TLJ teaser poster.

Atenais wrote:It's just me, or the marketing for this movie - the last one of the Skywalker Saga - is being very mediocre? Yesterday, a friend of mine, told me about the premiere. He's part of GA and he only knew about the movie yesterday!

SkyStar wrote:

Atenais wrote:It's just me, or the marketing for this movie - the last one of the Skywalker Saga - is being very mediocre? Yesterday, a friend of mine, told me about the premiere. He's part of GA and he only knew about the movie yesterday!

@Atenais

I would say the marketing is just very boring and there is not much of it. :/

tukicarreno wrote:

SkyStar wrote:

Atenais wrote:It's just me, or the marketing for this movie - the last one of the Skywalker Saga - is being very mediocre? Yesterday, a friend of mine, told me about the premiere. He's part of GA and he only knew about the movie yesterday!

@Atenais

I would say the marketing is just very boring and there is not much of it. :/

@SkyStar

I think it obviously because of Kylo/BenSolo. He is such a walk g spoiler they can't promote anything with him sadly. I am looking forward to the promo/toys and magazine articles after the movie comes out. Hopefully we will finally get an Adam/Daisy photoshoot! It's time now!

Atenais wrote:

tukicarreno wrote:

SkyStar wrote:

Atenais wrote:It's just me, or the marketing for this movie - the last one of the Skywalker Saga - is being very mediocre? Yesterday, a friend of mine, told me about the premiere. He's part of GA and he only knew about the movie yesterday!

@Atenais

I would say the marketing is just very boring and there is not much of it. :/

@SkyStar

I think it obviously because of Kylo/BenSolo. He is such a walk g spoiler they can't promote anything with him sadly. I am looking forward to the promo/toys and magazine articles after the movie comes out. Hopefully we will finally get an Adam/Daisy photoshoot! It's time now!

@tukicarreno

Yes, but I believe we need a more aggressive marketing before the movie comes out. People need to know about the movie, the fans need to talk about the movie. But we don't have much. It's weird.

Atenais wrote:"Meet Adam Driver at the Star Wars: The Rise of Skywalker Premiere":





"Meet Daisy Ridley at the Star Wars: The Rise of Skywalker Premiere":





Source: omaze

Spoiler:

special_cases wrote:We got Daisy&Adam interview "Driving Miss Daisy" on 31 October 2017. Today is 7 November...

californiagirl wrote:Someone suggested a reason for delayed or limited TROS promo at this time is because they're really pushing Mandalorian, which comes out in 5 days. That's kind of what happens when you put out two massive SW projects within 5 weeks of each other. There's a video game coming out too in a couple of weeks, and the SG is involved with all of them, makes me wonder if there's some thematic connection between the three things.

californiagirl wrote:Someone suggested a reason for delayed or limited TROS promo at this time is because they're really pushing Mandalorian, which comes out in 5 days. That's kind of what happens when you put out two massive SW projects within 5 weeks of each other. There's a video game coming out too in a couple of weeks, and the SG is involved with all of them, makes me wonder if there's some thematic connection between the three things.

https://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/[/mention] wrote:
1. Attention – jump out from the wall.
If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns.
The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look.
This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention, it’s no wonder Hollywood’s turned to them en masse.
By using the film’s characters or a major plot point, designers can establish some level of plot while still gaining the attention of anyone that views the poster.

2. Iconography – showing without telling.
The most effective movie posters are iconic, presenting the themes in the film without resorting to flat out saying what it’s about.
They use imagery, whether a close-up of a character or item that’s a major plot point, or a simple graphic, to establish the film’s plot. Combined with an eye-grabbing design, this can be an incredibly effective way to gain attention and create interest at once.

3. Interest – create an incentive to see the film.
When using icons and more abstract imagery doesn’t work with your film – say, for example, it’s a serious drama or a thriller that can’t be explained with iconography – using an image that provides viewers with an idea of the story is a great idea.
Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive.
The incentive is that in order to resolve the situation, the person looking at the poster needs to see the film and find out what happens.



4. Appeal – create desire with fans and non-fans alike.
With film studios cranking out comic book adaptations at a rapid pace, it’s the ‘true fans’ that end up last in the marketing line.
Studios can rely on them to see their new releases regardless of its review coverage or promotional materials, since chances are fairly strong they’re already aware of it. Great film posters, particularly those for adaptations, use this dual appeal to enhance their advertising.

5. Style – a look that’s consistent with the film.
Whether you’re marketing an art film or a blockbuster, style matters. Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage.
What separates these posters from their ineffective art-for-art’s-sake rivals is that they’re consistent with style, in both the movie’s promotional materials and throughout the film itself.

6. Lasting Appeal – a look that suits other formats.
Here’s the danger in getting too ‘arty’ and delicate with your film poster: it’s eventually, after release and theater shows, going to be shrunk to a fraction of its original size for the DVD release.
While a growing number of films now use different designs for their DVD cover than their in-theater promo posters, most of the classics and high-budget blockbusters still use the same poster for both.

This means that your imagery, your titles, and your major points of interest need to be just as visible on a small DVD case as they are on a giant movie poster.

7. Recognizability – if it’s a sequel, make it obvious.
From time to time, the entire box office seems to be made up of sequels.
There’s a good reason for it too – some of the most financially dependable films are sequels to successful franchises.
From films that dominated both the commercial world and the awards scene to purely commercial releases, few films can guarantee studios income like a good sequel.

Gemini wrote:Its quite a baseless claim that the posters do not indicate where the stories are going. Its common industry ptactice for the poster to tell you the themes you should expect to see as well as being eye catching, all in one fell swoop.

I personally dont think LF is so inept or lacking in basic knowledge of marketing that they would risk creating a poster with little to no indication of the themes we are going to see presented in the final film. Afterall, the themes were accurately presented on TLJ poster as well as TFA poster, respectively.

I asked Matt Martin and he said LF Posters and artwork are given the same treatment as all marketing materials, generated to get an audience in seats.

So Im guessing that Lucasfilm do adhere to the seven golden rules when creating their posters. If not. I'd be severely worried about the quality control if they were adding, random, meaningless images with no context (to the film we are going to pay for and see) to their posters.

We have this final complete version of the poster where the focal point is in fact transforming over time. It was not three posters, instead they have quite uniquely given you a 16 by 9 image and filled the void with a black space. They have then used the rule of thirds to draw your eye exactly to the point where their lightsabers are meeting.

The point they want you to look at with the rule of thirds, also guided by the sabers  appears to be  the column they are fighting on. They also want you to look at Rey and Kylo with this rule of thirds. The rule of thirds is common practice in film, television, photography etc. Its not a random choice or mistake with no context.

Some examples of the rule of thirds in action:






Here, place the grid and the rule of thirds will guide your way to the focal points. The important points:



I'll just throw in the seven golden rules of movie posters as well if anyone is interested. I would quite confidently say that LF abides by the following:

https://www.webdesignerdepot.com/2011/02/7-elements-of-a-great-movie-poster-design/[/mention] wrote:
1. Attention – jump out from the wall.
If there’s one simple sales formula that everyone in a performance-based position should know, it’s AIDA. The four-step formula – attention, interest, desire, and action – has been used as the basis of thousands of successful movie advertising campaigns.
The first step, and the one most important for designers, is attention – grabbing the attention of passers-by and encouraging them to look.
This doesn’t have to be achieved with provocative pictures or flashy graphics, although given their advantage at grabbing attention, it’s no wonder Hollywood’s turned to them en masse.
By using the film’s characters or a major plot point, designers can establish some level of plot while still gaining the attention of anyone that views the poster.

2. Iconography – showing without telling.
The most effective movie posters are iconic, presenting the themes in the film without resorting to flat out saying what it’s about.
They use imagery, whether a close-up of a character or item that’s a major plot point, or a simple graphic, to establish the film’s plot. Combined with an eye-grabbing design, this can be an incredibly effective way to gain attention and create interest at once.

3. Interest – create an incentive to see the film.
When using icons and more abstract imagery doesn’t work with your film – say, for example, it’s a serious drama or a thriller that can’t be explained with iconography – using an image that provides viewers with an idea of the story is a great idea.
Many of the best modern film posters use pictures that put the viewer in the middle of a scene from the film, creating tension and a major incentive.
The incentive is that in order to resolve the situation, the person looking at the poster needs to see the film and find out what happens.



4. Appeal – create desire with fans and non-fans alike.
With film studios cranking out comic book adaptations at a rapid pace, it’s the ‘true fans’ that end up last in the marketing line.
Studios can rely on them to see their new releases regardless of its review coverage or promotional materials, since chances are fairly strong they’re already aware of it. Great film posters, particularly those for adaptations, use this dual appeal to enhance their advertising.

5. Style – a look that’s consistent with the film.
Whether you’re marketing an art film or a blockbuster, style matters. Some of the most memorable film posters out there have used bold, unique artistic styles to their advantage.
What separates these posters from their ineffective art-for-art’s-sake rivals is that they’re consistent with style, in both the movie’s promotional materials and throughout the film itself.

6. Lasting Appeal – a look that suits other formats.
Here’s the danger in getting too ‘arty’ and delicate with your film poster: it’s eventually, after release and theater shows, going to be shrunk to a fraction of its original size for the DVD release.
While a growing number of films now use different designs for their DVD cover than their in-theater promo posters, most of the classics and high-budget blockbusters still use the same poster for both.

This means that your imagery, your titles, and your major points of interest need to be just as visible on a small DVD case as they are on a giant movie poster.

7. Recognizability – if it’s a sequel, make it obvious.
From time to time, the entire box office seems to be made up of sequels.
There’s a good reason for it too – some of the most financially dependable films are sequels to successful franchises.
From films that dominated both the commercial world and the awards scene to purely commercial releases, few films can guarantee studios income like a good sequel.